April 1, 2020
Emerald has appointed Kelly Pippine as Vice President, Marketing and Technology, a new role focused on driving innovation, building growth strategies for key markets and leading product stewardship.
“Kelly’s new role will create greater alignment and leadership for marketing, regulatory, research and development. In the past few years, we have been focused on introducing new offerings, realizing growth in key markets and driving brand trust and reputation. Kelly has been an instrumental part of the success of these initiatives. In her new role, she will be positioned to build on that momentum and set the stage for continued growth,” said Edward Gotch, CEO of Emerald Kalama Chemical.
Pippine has more than 20 years of marketing, commercial and technical experience in specialty materials. She joined Emerald Kalama Chemical in 2016, most recently serving as Global Marketing and Strategy Director. In her prior role, she was already working closely with Emerald’s product stewardship and technical teams, securing the success of new offerings, identifying growth opportunities in key markets and liaising with regulatory agencies and NGO’s.
For example, a core initiative for the company in 2019 was the launch of Kalaguard® SB preservative for home care. Pippine worked with Emerald’s teams to map the market landscape, achieve BPR approval, develop a suite of applications data and cement Kalaguard as the best available solution for formulators seeking new alternatives in preservation.
“This is just one of many projects where we can draw a line between its success and Kelly bringing her insight and drive to the team,” Gotch said.
Pippine has also held previous roles with Celanese and The Dow Chemical Company. She earned a master’s degree in business administration with an emphasis in marketing and corporate strategy from the University of Michigan Stephen M. Ross School of Business, as well as a B.S. in material science and engineering from Michigan State University.